Friday, December 2, 2011

Denver Doldrums


Never thought I'd see snow in Tijuana, I mean Denver.
 At Liberty, we do things a bit differently. For starters the company was founded after the owners won 50k in Vegas. Instead of spending the money on booze, fast cars, or a fancy cheese fountain, they started a company dedicated to making freeride skis that rip.
This mentality brings me to Denver this morning. See, a couple of weeks ago I was driving over Vail Pass late at night in the middle of a full-blown white out. To keep motivated I blasted our Kicker sound system at 11 so that my eyes rattled with the rhythm and I maintained a constant sense of hyper vigilance. All was going well until the descent into Vail. While passing a semi, our beloved Demo Van suddenly turned off. I was forced to perform radical maneuvers in order to safely guide my wounded steed to the side of the road. It turns out our sound system is so powerful; it drains the battery even when the van is idling. I presented three solutions to solve the problem:
1.     Drive faster during white out conditions.
2.     Turn the music down while driving slowly.
3.     Spend money so that I can drive safely and still do damage to my eardrums.
Solution one puts me at risk and wouldn’t make OSHA happy. Number two would be a disservice not only to Kicker, but also the various Hip Hop and Speed Metal artists that we all love. So in true Liberty fashion we’re doing things the right way and upgrading the van’s electronics. After this a Red Bull vehicle will only top the van, but we won’t give you cavities.
Liberty Demo: Coming in video to a screen near you!
In other news we got our new gear in from GoPro! Look forward to videos of Liberty Demo Lifestyle, skiing action, and most importantly you. That’s right, you. At every stop staring in Crested Butte (Dec 9,10) we’ll be letting you show off how much fun your having on Liberty Skis. Want to be an internet celebrity? Come ride with me.
Lastly I’ll be at Winter Park Colorado tomorrow doing a demo. We had to cancel the ski giveaway with Coors, but if you come complain to me about it, I’ll give you a prize. Really. See you on the slopes!

G

Friday, November 25, 2011

Demo Down Days

The snow doesn't always fall on a Tour Manager
Besides the rock star lifestyle of unwashed clothes, ski wax shavings, and the never ending search for new and creative ways to serve up peanut butter lathered meals, being a demo manager has its downsides. Actually it doesn't. Between frequent ski days, setting up a demo tour that largely consists of my favorite mountains (and yours too), and dealing with some of the coolest companies in the industry, I get to do fun side projects like driving through snowstorms and delivering skis to our friends at Powder Addiction. They run a cat skiing operation near Winter Park, and a few handshakes later I'll be doing some cat skiing this winter.

Van Vision

While I'm not driving around delivering happiness, I'm wrangling up more sponsors to the demo roster. Welcome aboard POC and Hestra! My hands, head, and eyes can't be any happier.  
Then there's the skiing...

My job is to ski a lot too. Liberty World Headquarters is only a quick bus ride away from Beaver Creek. So I'm going to get some turns in this weekend before seeing everybody at Winter Park this weekend where we'll be having another happy hour with Coors, and giving away another pair of skis. See you then!

--Gavin

Monday, November 21, 2011

Copper, Coors, and Carves

Free Stuff! Coors and Liberty hooking it up!

The first stop of the demo tour went off without a hitch this past weekend as the van and I parked ourselves right in the middle of Copper's Burning Stones Plaza. Between the high-energy base area Muzak, fresh snow, free donuts, and constant stream of smiles all day long we couldn't have had a better time.

The best part may have came on Saturday night when Coors put on a happy hour and gave away a pair of Double Helixes. At first I couldn't believe how many people stuck around from the demo just to have a shot at a free pair of skis, but then I thought about how many people loved them throughout the day even though November snow is anything but deep.
He's not blurry. He's quivering with excitement!
I have to give credit to the winner though, his strategy of buying me drinks moments before the raffle seemed to have some sort of karmic effect. He was so happy he wanted to buy me more drinks, and I had to assure him that there was no direct correlation between buying me booze and winning skis.


For another shot at winning Liberty Skis with Coors, be sure to join me at Winter Park Dec 3rd for their demo day and Coors Happy Hour afterward.





Friday, November 18, 2011

Copper Bound!

Liberty X-Factor Jay wraps up ski prep at Liberty World HQ
It's the eve of the Second Annual LBRT 2 RIDE Demo Tour, and we're happy to say that this weekend at Copper is going to be a big one. The van is almost packed, skis are scraped, and we've got a few more surprises in store for those of you joining us!

For starters our first contest begins tomorrow for a pair of Kicker headphones or ear buds. Just remember to play your favorite riding music for me to get a chance to win. We're keeping things lively throughout the day, thanks to Copper's own Sugar Lips Mini Doughnuts, who will be providing snacks to keep skiers fed, and me at a steady weekend-long sugar rush. To top off the fun, on Saturday, Coors will be hosting happy hour at Endo's Adrenaline Cafe where they'll be giving away a pair of our award-winning Double Helix!

What better way to start off the tour season than hooking you all up with some free stuff and some great turns aboard Liberty Skis! If you can't make Copper, look forward to the following stops with more to come!

Dec. 3rd: Winter Park, Colorado
Dec. 9th, 10th: Crested Butte, Colorado
Dec 17th: Mt. Bachelor, Oregon
Dec 18th: 49 Degrees North, Washington
Dec 21st: Schweitzer, Idaho

The Van is filling up!

Stay tuned for more dates and join Liberty, Kicker, GoPro, Clif Bar, Discrete, POC, Hestra and others as we travel the country spreading the good word of Liberty Skis!





Wednesday, November 16, 2011

First Stop Copper!

The first stop of the LBRT TO RIDE Demo Tour is this weekend at Copper Mountain for the Colorado Demo Days!

Things are in full swing here at Liberty World Headquarters as we bolt together the final parts of the tour. Products and swag are arriving daily. That means our first contest, brought to you by Kicker Audio! How does it work? Show up to the demo. Ride some Liberty Skis. When you're done, share your best song to ski to with me! You'll have a shot at some Kicker Audio Awesome, and the more I like the winning song, the better the prize.

Kicker is hooking it up!

It gets better yet. We've teamed up with Coors to throw a happy hour at Endo's where Coors will be giving away a pair of the award winning Double Helix. Stay tuned for more details, and possibly more prizes.

Nothing is better than a good hot-boxing. Thanks Chris and Ski Club Vail!

We've spent hours tuning our fleet to perfection, going so far as to enlist the help of World Cup Tuner Chris Taylor, ensuring every turn with Liberty is a good one. Can't wait to see you all Saturday morning.

--Gavin

Wednesday, November 9, 2011

LBRT TO RIDE DEMO TOUR LAUNCHING SOON!



Early Winter action at A-Basin


Winter’s first flakes are falling, and here at Liberty Skis we’re wrapping up the final touches on our second annual LBRT TO RIDE Demo Tour. This year, our infamous tour van is running a winter-long marathon serving up Liberty’s bamboo goodness at stops in Colorado, Utah, Idaho, Oregon, Montana, Wyoming, California, Canada and more.
Expect contests, give a ways, after parties, and fun on skis all winter long. We’ll also throw a few special underground events that will only be advertised through our social media outlets.  We invite you to follow along as our Tour Manager, and voice from the road, Gavin, broadcasts his adventures and exploits across North America. He’ll be spreading Liberty’s good word at a mountain near you for your skiing and viewing pleasure.
We’re announcing stops in the next few days, so make sure to subscribe to our Blog, Twitter, and Facebook, for tour info and adventure updates straight from the man in the van.
Stay Tuned!

Wednesday, October 26, 2011

Snow on the van! The demo tour is coming... Stay tuned for dates!